Accra recently hosted an extravagant launch event for the 2025 Guinness Ghana DJ Awards, branded “Shake the Floor” and powered by Smirnoff. Aspiring DJs, industry heads, and media personalities gathered to witness the unveiling of this year’s nomination categories, event calendar, and judging criteria.
Organizers announced expanded regional categories, more fan voting interaction, and the introduction of an international guest appearance slot. The event aims to elevate DJs from club performers to cultural influencers, spotlighting creative mixes, stage presence, and crowd engagement.
Impactful panels discussed monetization strategies—streaming revenue, brand partnerships, and event bookings. Prominent DJs highlighted the need for mentorship programs and platforms that recognize DJs as artists in their own right, not just background music curators.
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